Anyone who’s never built a new website while simultaneously rebranding a company hasn’t truly lived. Months of discussions, clarifying what you actually want, who you are, what you want to say and to whom, then translating it all into design, messaging, the website itself, endless back-and-forths, more discussions — sometimes about major things, other times about wording or a shade of color… Seemingly minor details, but only seemingly.
For us, this process brought many valuable external insights and also helped align our internal team. Thanks to Tomáš Kostkan and his studio Anfas, we at Spectrasol became fully aware of how far we’ve come over the past few years, what foundations we can build on, and how to communicate all of it better.
A great behind-the-scenes look at this transformation is offered by Anfas’ case study — and once again, we thank them for the excellent collaboration!
The case study by Anfas, which we highly recommend, is available here.
Translated using AI
