Six years on the market – 2 international patents – hundreds of full-spectrum implementations in the public and private sectors. This is the Czech company Spectrasol. The company decided to complete the start-up phase with a rebranding. The author of the new visual style and website recently launched by the company is the Prague studio AnFas.
The journey from a start-up to a mature company successfully offering procognitive and biodynamic lighting services to institutions and companies took 5 years. “At first there was an idea that brought us together: that the right lighting should positively affect people’s health, performance and mood. The first experiments in 2019 already showed that this was the case. But it took another five years for Czech B2B customers to embrace he full-spectrum lighting principle and start to apply our approaches and products to a greater extent”, says Hynek Medřický, Spectrasol’s CTO and originator of the patented technology on which Spectrasol is based.
From a team of three and early experiments, the company grew to a team of more than 20 employees who managed to complete over 100 implementations in 2024 alone. “Such growth also requires a change in communication”, Daniel Jesenský, CEO of Spectrasol, comments, adding: “That’s why this year we decided to radically change our corporate identity and the rhetoric with which the company presents itself. We are very satisfied with the result of our cooperation with AnFas and we would be very happy if the lightness of the new cyan visual could be reflected in the ease with which we will open and complete other projects”.
The original uncompromising yellow-black corporate identity was replaced by a lighter cyan-white one from the Anfas studio.
“In the last six months, we’ve learned more about the properties of light and light sources than most people do in a lifetime”, says AnFas boss Tomas Kostkan. “However, one piece of information kept resonating in all the findings – the cyan component of the light spectrum is crucial for maintaining natural biorhythms, cognitive abilities and eye protection. While conventional LED sources lack this component, Spectrasol’s unique technology naturally includes it. So the choice of the basic colour scheme was quite clear”.
The creation of the CI was part of a comprehensive change in the company’s presentation. It was preceded by a series of brand workshops and discussions. The result is a new, clearer brand rhetoric, a clearer website and a suite of communication materials.
“The debates about the content and design of the website helped us define our target groups more precisely and suggested to us how we want to attract them. It was a lot of work, a job similar to the general cleaning during the move, but we are grateful for it – the ‘clean-up’ is complete and, most importantly, we are much clearer about what, to whom and how we want to communicate”, concludes Daniel Štěpán, Director of Strategic Development.
Client: Spectrasol
Supplier: AnFas
Web: www.spectrasol.cz
Project manager: Tomas Kostkan
Design: Petr Vorasický
Copy: Tereza Kodlová, Tomáš Kostkan and Spectrasol
Execution: June – November 2024
